WHY THE RUSH?

Besides the obvious reason why Hell makes for a bad place to spend eternity alone. Unless your born again spiritually at the time of your death, your immediate destination is Hell to await judgment, then after judgment with the rest of the secular world you'll be cast into the lake of fire with the devil and his demons forever. 

*JOHN 8:24 Jesus warned even the religious priest of the day:

"That is why I said that you will die in your sins; because unless you believe that I Am the eternal Son of God who I claim to be, you will die in your sins." 

*MARK16:6 "Anyone who believes and is baptized will be saved. But anyone who refuses to believe will be condemned."